Brand Profile

Plum

"The dependable Indian skincare brand you'll buy twice."

Founded 2014 · Mumbai, India · Data refreshed Apr 17, 2026

4.2

Rating

275

Products

₹500

Median

Our Verdict

Plum has been around since 2014 and shows. The brand is unexciting, the packaging is functional, and the formulations don't try to impress. They just work. Strongest in body care, moisturisers, and beginner-friendly routines. Weaker on specialty actives where newer brands have pulled ahead. Reliable. Widely available. Usually the right call for budget-conscious buyers.

Popular Plum Products

Plum best sellers by category

Cleanser

2% Niacinamide & Rice Water Simply Bright Face Wash | 50 ml

₹199 View →

Toner

Bulgarian Valley Rose Water Toner For Dry Skin

₹313 View →

Exfoliant

Vanilla Vibes Sugar Body Scrub by BodyLovin'

₹451 View →

Serum

10% Vitamin C & Calendula Barrier Boosting + Glow Serum

₹238 View →

Moisturizer

Eye-Swear-By Kohl Kajal - Deep Black

₹228 View →

Sun Protection

Candy Melts Vegan Lip Balm | Red Velvet Love

₹256 View →

What Works

+ Consistent quality across a huge range
+ Vegan and cruelty-free, transparent about formulations
+ Best-value moisturisers in Indian skincare
+ Strong body care lineup
+ Available at every drugstore and online retailer

Where They Fall Short

· Not the most scientifically advanced brand
· Product naming is confusing (too many similar-sounding lines)
· Slower to adopt newer actives compared to Minimalist or Foxtale

275

Total products

272

Currently in stock

₹86 – ₹3375

Price range

Categories covered

The Full Catalogue

Every product Plum sells.

Pulled directly from plumgoodness.com. Prices in INR. Out-of-stock items shown but de-emphasised.

Cleanser

14 products

Plum

Plum best sellers by category

Every product Plum sells.

Cleanser

2% Niacinamide & Rice Water Simply Bright Face Wash | 50 ml

Green Tea Pore Cleansing Face Wash | 50 ml

Saffron & Papaya Glow Bright Face Wash

1% Encapsulated Salicylic Acid Foaming Face Wash For Acne-Prone Skin

1% Salicylic Acid Clearly Gentle Gel Face Wash For Acne-Prone Skin

Orchid-You-Not Shower Gel by BodyLovin'

Lily Miss Sunshine Shower Gel by BodyLovin'

Green Tea Pore Cleansing Face Wash For Oily & Acne-Prone Skin

Boardroom In Bora Bora Shower Gel by BodyLovin'

2% Niacinamide & Rice Water Face Wash For Clear & Bright Skin

Mandarin & Vitamin C Foaming Face Wash For Glowing Skin

E-Luminence Simply Supple Cleansing Balm For Dry Skin

Simply Bright Routine! 2% Niacinamide & Plum Rice Water face wash & 2% Niacinamide Gel Cream

Plum Green Tea CTM routine for Oily, Acne-prone Skin with Green Tea Face Wash, Green Tea Toner and Green Tea Moisturizer

Toner

Bulgarian Valley Rose Water Toner For Dry Skin

Green Tea Revitalizing Face Mist For Oily & Acne-Prone Skin

Hazelnut Eclair Body Mist by BodyLovin'

Tropic Of Discussion Body Mist by BodyLovin'

Matcha, But Disco Body Mist by BodyLovin'

Boardroom In Bora Bora Body Mist by BodyLovin'

Petals On The Rocks Body Mist by BodyLovin'

1.5% Vitamin C & Mandarin Pore Tightening Face Toner

1.5% Vitamin C & Mandarin Pore Tightening Face Toner

Boardroom In Bora Bora Body Lotion by BodyLovin'

Feelin’ So Rose Body Mist by BodyLovin'

Goji Berry & 5% Glycolic Acid Exfoliating Toner For Textured Skin

Orchid-You-Not Body Mist by BodyLovin'

Vanilla Vibes Body Mist by Plum BodyLovin'

Hawaiian Rumba Body Mist by BodyLovin'

Trippin’ Mimosas Body Mist by BodyLovin'

Moonkissed Drama Body Mist by BodyLovin'

Smokin’ Vanilla Body Mist by BodyLovin'

Lily Miss Sunshine Body Mist by BodyLovin'

Vanilla Caramello Body Mist by BodyLovin'

1% Marine Spring Water Replenishing Toning Mist Spray

CeraSense™ Milky Toner For Dry Skin

Bulgarian Rose & Hyaluronic Acid Frosted Sleeping Mask

Vanilla Lover Starter Pack by BodyLovin'

Caramello Lovin' Bath & Body Collection by BodyLovin'

Exfoliant

Vanilla Vibes Sugar Body Scrub by BodyLovin'

Serum

10% Vitamin C & Calendula Barrier Boosting + Glow Serum

10% Niacinamide Face Serum with Rice Water For Clear & Bright Skin

15% Vitamin C & Mandarin Serum For Glowing Skin

3% Niacinamide & Rice Water Toner for Bright Skin

Coconut & Squalane Hair Serum For Soft & Shiny Hair

0.3% Glycolic Acid & Cherry Blossom Frizz Control Serum Creme

2% Niacinamide & Rice Water Brightening Gel Moisturizer For Clear & Bright Skin

10% Vitamin C & Calendula Barrier Boosting + Glow Serum

2% Encapsulated Salicylic Acid Face Serum For Acne-Prone Skin

2% Alpha Arbutin & Hyaluronic Acid Tan Fading Face Serum For All Skin Types

Bulgarian Rose & 2% Hyaluronic Acid Serum For Dry Skin

5% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin

15% Vitamin C & Mandarin Glow Boost Serum

1% Retinol & Bakuchiol Face Serum For Ageing Skin

Rosemary & 3% Redensyl Hair Growth Serum

Cica & Hya-Betaine Vegan Mucin Face Essence

10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin

The Pore-fectly Bright Chemistry with Plum Rice Water & 2% Niacinamide Gel Cream & Plum Rice Water & 3% Niacinamide Toner

Bright Years Under-Eye Recovery Gel For Mature Skin

Soft Hair Routine | Shampoo, Conditioner & Hair Mask

Soft Hair Must-Haves

Bright Years Cell Renewal Serum For Mature Skin

Moisturizer

Eye-Swear-By Kohl Kajal - Deep Black

CeraSense™ Moisturizing Crème For Dry Skin

Oat & 1% Ceramide Face Cream For Dry Skin

2% Niacinamide & Rice Water Brightening Gel Moisturizer For Clear & Bright Skin

Green Tea Mattifying Moisturizer for Oily & Acne-Prone Skin

CeraSense™ Moisturizing Crème For Dry Skin

Bulgarian Rose and 1% Hyaluronic Acid Cream For Dry Skin

1% Vitamin C Ultra-Light-Glow Boosting Gel Cream For Glowing Skin

E-Luminence Deep Moisturizing Cream For Dry Skin

Green Tea Renewed Clarity Night Gel For Oily & Acne-Prone Skin