Brand Profile

Plum

"The dependable Indian skincare brand you'll buy twice."

Founded 2014 · Mumbai, India · Data refreshed Apr 17, 2026

4.2

Rating

275

Products

₹500

Median

Our Verdict

Plum has been around since 2014 and shows. The brand is unexciting, the packaging is functional, and the formulations don't try to impress. They just work. Strongest in body care, moisturisers, and beginner-friendly routines. Weaker on specialty actives where newer brands have pulled ahead. Reliable. Widely available. Usually the right call for budget-conscious buyers.

What Works

+ Consistent quality across a huge range
+ Vegan and cruelty-free, transparent about formulations
+ Best-value moisturisers in Indian skincare
+ Strong body care lineup
+ Available at every drugstore and online retailer

Where They Fall Short

· Not the most scientifically advanced brand
· Product naming is confusing (too many similar-sounding lines)
· Slower to adopt newer actives compared to Minimalist or Foxtale

275

Total products

272

Currently in stock

₹86 – ₹3375

Price range

Categories covered

The Full Catalogue

Every product Plum sells.

Pulled directly from plumgoodness.com. Prices in INR. Out-of-stock items shown but de-emphasised.

Cleanser

27 products

Plum

Every product Plum sells.

Cleanser

2% Niacinamide & Rice Water Simply Bright Face Wash | 50 ml

Green Tea Pore Cleansing Face Wash | 50 ml

Saffron & Papaya Glow Bright Face Wash

1% Encapsulated Salicylic Acid Foaming Face Wash For Acne-Prone Skin

1% Salicylic Acid Clearly Gentle Gel Face Wash For Acne-Prone Skin

Orchid-You-Not Shower Gel by BodyLovin'

Lily Miss Sunshine Shower Gel by BodyLovin'

Green Tea Pore Cleansing Face Wash For Oily & Acne-Prone Skin

Boardroom In Bora Bora Shower Gel by BodyLovin'

2% Niacinamide & Rice Water Face Wash For Clear & Bright Skin

Mandarin & Vitamin C Foaming Face Wash For Glowing Skin

E-Luminence Simply Supple Cleansing Balm For Dry Skin

Saffron Glow Bright Cleanse & Moisturize Combo | Face Wash & Moisturizer | With Saffron & Kumkumadi Oil | Enhances Natural Glow & Hydrates Skin | For All Skin Types | 100% Vegan

Beachy Fresh Shower Gel & Roll On Duo by BodyLovin'

Coconut & Peptides Soft Hair Duo| Shampoo, Conditioner

Simply Bright Routine! 2% Niacinamide & Plum Rice Water face wash & 2% Niacinamide Gel Cream

Plum Bright Start Gift Set | Beginner-friendly routine

Skin Brightening Combo | Rice Water & 2% Niacinamide Face Wash | Rice Water & 10% Niacinamide Face Serum

Plum Green Tea CTM routine for Oily, Acne-prone Skin with Green Tea Face Wash, Green Tea Toner and Green Tea Moisturizer

Pore-fectly Bright Combo for Oily, Acne-prone skin with Green Tea Face Wash, Niacinamide Toner & Niacinamide Gel Cream

Hawaiian Rumba Morning Essentials Trio by BodyLovin'

Niacinamide & Rice Water Brightening CTM Combo

Plum Green Tea PM Reset Kit for Oily, Acne-prone Skin with Green Tea Face Wash, Green Tea Toner, and Green Tea Night Gel

Niacinamide & Rice Water Brightening CSM Combo

Vanilla Vibes Shower-Moisturize-Mist Trio by BodyLovin'

Coconut & Peptides Soft Hair Routine | 4 step combo | Shampoo, Conditioner, Hair Mask, Hair Serum

Niacinamide & Rice Water Brightening CSM Combo

Toner

Bulgarian Valley Rose Water Toner For Dry Skin

Green Tea Revitalizing Face Mist For Oily & Acne-Prone Skin

Hazelnut Eclair Body Mist by BodyLovin'

Plum BodyLovin' Tender Lovin' Eclair Trio | Body wash | Body Mist | Body Lotion | Travel-size

The Glass-ic Duo | Rice Water & 3% Niacinamide Face Toner | Cica & Hya-Betaine Vegan Mucin Face Essence| Travel-size

Tropic Of Discussion Body Mist by BodyLovin'

Matcha, But Disco Body Mist by BodyLovin'

Boardroom In Bora Bora Body Mist by BodyLovin'

Petals On The Rocks Body Mist by BodyLovin'

1.5% Vitamin C & Mandarin Pore Tightening Face Toner

1.5% Vitamin C & Mandarin Pore Tightening Face Toner

Boardroom In Bora Bora Body Lotion by BodyLovin'

Feelin’ So Rose Body Mist by BodyLovin'

Goji Berry & 5% Glycolic Acid Exfoliating Toner For Textured Skin

Orchid-You-Not Body Mist by BodyLovin'

Vanilla Vibes Body Mist by Plum BodyLovin'

Hawaiian Rumba Body Mist by BodyLovin'

Trippin’ Mimosas Body Mist by BodyLovin'

Moonkissed Drama Body Mist by BodyLovin'

Smokin’ Vanilla Body Mist by BodyLovin'

Lily Miss Sunshine Body Mist by BodyLovin'

Vanilla Caramello Body Mist by BodyLovin'

1% Marine Spring Water Replenishing Toning Mist Spray

CeraSense™ Milky Toner For Dry Skin

Bulgarian Rose & Hyaluronic Acid Frosted Sleeping Mask

Vanilla Vibes Bath & Body Gift Set by BodyLovin'

Hawaiian Rumba Shower & Spritz Duo by BodyLovin'

Vanilla Caramello Body Lotion & Body Mist Duo by BodyLovin'

Smell YUM Body Lotion & Mist Duo by BodyLovin'

Vanilla & Beachy Vibes Body Mist Duo by BodyLovin'

Trending Sweet & Spicy Vanilla Body Mist Duo by BodyLovin'

The Tropical Sundae Bath & Body Kit by BodyLovin'

Feel Fab All Day Bath Kit by BodyLovin'

The Beach Party Bath & Body Trio by BodyLovin'

Bundle of Sunshine by BodyLovin'

Go Caramello Bath & Body Trio by BodyLovin'

Vanilla Lover Starter Pack by BodyLovin'

Vanilla Caramello Smell Delish Trio by BodyLovin'

Vanilla Caramello Body Trio by BodyLovin'

Vanilla Caramello Bath & Body Bundle by BodyLovin'

Caramello Lovin' Bath & Body Collection by BodyLovin'

Exfoliant

Vanilla Vibes Sugar Body Scrub by BodyLovin'

Serum

10% Vitamin C & Calendula Barrier Boosting + Glow Serum

10% Niacinamide Face Serum with Rice Water For Clear & Bright Skin

15% Vitamin C & Mandarin Serum For Glowing Skin

3% Niacinamide & Rice Water Toner for Bright Skin

Coconut & Squalane Hair Serum For Soft & Shiny Hair