2% Niacinamide & Rice Water Simply Bright Face Wash | 50 ml

What you need to know

This is a cleanser from Plum priced at ₹199.

Key ingredients

The product claims to feature 2% Niacinamide and Rice Water. Niacinamide, or Vitamin B3, is a popular active known for its ability to help with barrier function, reduce redness, and potentially minimize the appearance of pores. However, in a face wash, its contact time with the skin is extremely limited, meaning its efficacy for these benefits will be negligible. Relying on a wash-off product for active ingredient benefits is generally misguided.

Who should use this

This face wash is suitable for most skin types looking for a basic, gentle cleanser, especially those on a budget. It could work for individuals with normal, combination, or slightly oily skin who do not have specific, active-driven concerns they expect a cleanser to solve. It's a good entry-level cleanser for those new to skincare.

Who should skip this

Anyone expecting significant 'brightening' or active benefits from the niacinamide or rice water should skip this, as the contact time is too short for these ingredients to work. Individuals with very sensitive skin or known allergies to any common cleansing agents should patch test. If you have specific skin concerns that require targeted active treatment, invest in a leave-on product rather than relying on a cleanser.

How to use

Wet your face and hands. Dispense a small amount of face wash, lather it gently between your palms, and apply to your face in circular motions. Rinse thoroughly with water. Use once or twice daily, depending on your skin's needs. Follow with a toner, serum (if applicable, ensuring it's your ONE active for the routine), moisturiser, and sunscreen in the morning.

What users say

This product has accumulated a substantial 22,633 reviews on Nykaa, indicating its widespread popularity. Users generally appreciate its gentle nature and affordability. Many consider it a good everyday cleanser, though specific feedback on the 'brightening' claims is varied, consistent with our assessment of actives in wash-off products.

Price context

At Rs199 for 50ml, this face wash is positioned at the very affordable end of the market. It offers good value for a basic cleanser, aligning with Plum's reputation for budget-friendly products. Alternatives in this price range include other entry-level cleansers from brands like Simple, Mamaearth, or Himalaya, which offer similar gentle cleansing without high expectations for active ingredient performance.

Final take

This Plum face wash is a perfectly acceptable, basic cleanser if you're looking for something gentle and inexpensive. Do not purchase it for the niacinamide or rice water, as these actives will not perform meaningfully in a wash-off format. It's a solid choice for a no-frills, everyday clean, especially for beginners or those on a tight budget.

Same ingredient, different brands

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