Eye-Swear-By Kohl Kajal | Deep Black
Plum

Eye-Swear-By Kohl Kajal | Deep Black

Other

₹279

In stock at plumgoodness.com

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SKU

CFES1001KKJ2747

First listed

Jan 2026

What you need to know

This is a other from Plum priced at ₹279.

Our verdict

Plum's Eye-Swear-By Kohl Kajal is a straightforward, no-frills option for those seeking a basic black kohl. It delivers on its promise of a deep black color with a creamy texture, making it easy to apply. However, its longevity and smudge resistance are average, and it doesn't offer any advanced benefits.

Key ingredients

Without an INCI list, a detailed breakdown of specific ingredients is not possible. Generally, kohl kajals are formulated with waxes, oils, and pigments to achieve their creamy texture and intense color. Waxes like carnauba or beeswax provide structure and help with wear, while oils such as castor oil or jojoba oil contribute to the smooth glide. Pigments, typically carbon black, are responsible for the deep black shade. The 'creamy texture' noted in existing reviews suggests a good balance of emollients and waxes for smooth application. However, the lack of an ingredient list makes it impossible to assess potential irritants or beneficial additions.

Who should use this

This kohl is suitable for anyone looking for an affordable, basic black eyeliner for everyday use. It's ideal for beginners due to its creamy texture, which allows for easy application and blending. Those with sensitive eyes might consider it, given Plum's generally gentle formulations, but without an INCI, we cannot confirm specific hypoallergenic properties.

Who should skip this

Individuals seeking a long-wearing, smudge-proof, or waterproof kohl should skip this product. If you have oily eyelids or live in a humid climate, you might experience significant smudging. Those who prefer precision liners or liquid formulas will also find this product lacking. Anyone with known sensitivities to common cosmetic ingredients should exercise caution due to the unavailability of the INCI list.

How to use

Apply directly to the waterline or lash line. For a smudged look, use a smudging brush immediately after application. It can be used daily as part of your makeup routine. No specific layering order applies as it is a makeup product, not a skincare active.

What users say

With 0 reviews currently available, there is no user sentiment to summarize. The existing review summary only mentions a shelf life of at least 8 months and a cream texture.

Price context

At Rs279, this kohl is very competitively priced, aligning with Plum's budget-friendly ethos. It's a good value for a basic kohl, especially when compared to higher-end brands that can cost upwards of Rs500-Rs1000 for similar products. Alternatives in this price range often include options from brands like Lakmé, Maybelline, or Faces Canada, which offer similar performance and shades. This product fits well within the 'buyxatamount' and 'Buy3_599' promotions, making it even more economical.

Pros

  • +Affordable price point
  • +Deep black color payoff
  • +Creamy texture for smooth application
  • +Widely available
  • +Beginner-friendly

Cons

  • -Likely not smudge-proof or long-wearing
  • -No INCI list provided for ingredient transparency
  • -Lacks advanced features like waterproofing
  • -Limited information on performance due to lack of reviews

Final take

Plum's Eye-Swear-By Kohl Kajal is a solid, economical choice for anyone needing a simple, creamy black kohl. It's a reliable option for daily wear if you don't require extreme longevity or smudge resistance. While it doesn't stand out with innovative features, its affordability and ease of use make it a practical purchase for budget-conscious consumers.

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Data & Disclosure

Product details pulled directly from plumgoodness.com on Apr 17, 2026. Outbound links carry UTM parameters so we can measure click-throughs. We do not currently run an affiliate program with Plum.