10% Niacinamide Face Serum with Rice Water For Clear & Bright Skin

What you need to know

This is a serum from Plum priced at ₹249.

Key ingredients

The star active here is 10% Niacinamide. Niacinamide, a form of Vitamin B3, is known for its ability to help improve skin barrier function, reduce the appearance of pores, and even out skin tone. It's a versatile ingredient that can also offer antioxidant benefits and help calm inflammation.

Who should use this

This serum is best suited for individuals with normal to oily skin types who are looking to address concerns like uneven skin tone, visible pores, or mild redness. It's also a good starting point for those new to active ingredients, as niacinamide is generally well-tolerated.

Who should skip this

Those with extremely sensitive skin or a known allergy to niacinamide should approach with caution. While 10% is a common concentration, some individuals might find it irritating, especially if they are new to the ingredient. If you're already using another active ingredient like Vitamin C or a retinoid, introducing another active like niacinamide at 10% might be too much for your skin and could lead to irritation.

How to use

Apply a few drops to clean, dry skin after cleansing and before moisturizing. Use once daily, either in the morning or evening. If using in the morning, always follow with a broad-spectrum sunscreen. Do not layer with other active serums in the same routine.

What users say

With an impressive 122,987 reviews on Nykaa, users frequently praise its lightweight texture and report it as a low-risk product to try due to its affordable price. Many find it effective for general skin brightening.

Price context

At Rs249, this serum offers excellent value, making it one of the most affordable 10% niacinamide options on the Indian market. Competitors often start at Rs400-500 for similar concentrations, making Plum a clear choice for budget-conscious buyers. It's a good entry point before committing to more expensive formulations.

Final take

The Plum 10% Niacinamide serum is a solid, no-frills option for those seeking an affordable introduction to niacinamide. It's a reliable choice for improving basic skin concerns without breaking the bank. We recommend it for beginners or those on a tight budget looking for a single active in their routine.

Same ingredient, different brands

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