10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin

What you need to know

This is a serum from Plum priced at ₹721.

Key ingredients

The product title highlights 10% Niacinamide and Rice Water. Niacinamide, a form of Vitamin B3, is a well-researched active that can help with barrier function, reducing redness, and managing sebum production. At 10%, it's a potent concentration, but some individuals find this percentage irritating, especially when first introducing it to their routine. The 'how this goes wrong' with niacinamide often involves flushing, itching, or breakouts if introduced too quickly or if the skin is sensitive to higher concentrations.

Who should use this

This serum is best suited for individuals with oily or combination skin looking to address mild concerns like uneven skin tone, enlarged pores, or light redness. It could also work for those new to actives who want to start with a well-known, generally safe ingredient. People on a budget will find this an appealing option.

Who should skip this

Those with very sensitive skin, or anyone prone to irritation from high concentrations of niacinamide, should approach this with caution or skip it entirely. If you are already using other potent actives like retinoids or strong exfoliants, adding a 10% niacinamide serum might overwhelm your skin. Pregnant women should consult their doctor before using any active, though niacinamide is generally considered safe; however, always prioritize mineral sunscreens during pregnancy for UV protection.

How to use

Apply 2-3 drops to clean, dry skin after cleansing and before moisturizing. Use it once daily, either in your morning or evening routine. If using in the morning, always follow with a broad-spectrum sunscreen. Do not layer this with other actives in the same routine, especially strong Vitamin C or exfoliating acids, to avoid potential irritation.

What users say

With nearly 123,000 reviews on Nykaa, this product has a significant user base. While specific average scores are not available, the sheer volume of reviews suggests widespread use and general satisfaction, aligning with Plum's reputation for dependable, if not groundbreaking, formulations.

Price context

Priced at Rs721 (down from Rs849), this serum is positioned as an affordable niacinamide option in the Indian market. Compared to many international brands, Plum offers good value. Alternatives in this price range often include other Indian brands offering similar concentrations of niacinamide, but Plum benefits from its long-standing presence and perceived reliability. It's a competitive price point for a 10% niacinamide serum.

Final take

Plum's 10% Niacinamide & Rice Water serum is a solid, no-frills option for those looking to introduce niacinamide into their routine. It's reliable and budget-friendly, characteristic of the Plum brand. We recommend it for beginners or those seeking mild improvements in skin texture and tone without breaking the bank.

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