15% Vitamin C & Mandarin Serum For Glowing Skin
Serum
SKU
PLMV0010FSE2848
First listed
Oct 2025
What you need to know
This is a serum with Ethyl Ascorbic Acid (Eq. To 15% Vitamin C). An antioxidant (usually L-Ascorbic Acid) that neutralizes free radical damage from UV and pollution, brightens skin tone, and supports collagen synthesis.
Who should use this: If your concern is dull skin, hyperpigmentation, sun damage, or uneven tone, this ingredient addresses that directly. 10-20% for L-Ascorbic Acid. Below 8% may not be effective. Above 20% increases irritation without added benefit.
Where this goes wrong
L-Ascorbic Acid is unstable and oxidizes quickly (turns yellow/brown). If your serum has changed color, it has degraded. Can sting on broken or sensitized skin. Store in a cool, dark place.
Our verdict
Plum's 15% Vitamin C & Mandarin Serum is a basic, no-frills vitamin C serum that delivers a stable form of the active at a reasonable concentration. While it won't revolutionize your skin, it offers a solid entry point for beginners looking to incorporate vitamin C into their routine without breaking the bank. Expect gentle brightening rather than dramatic transformation.
Key ingredients
Beyond the vitamin C, the formula includes Propanediol and Betaine, both humectants that help draw moisture into the skin, contributing to a lightweight hydrating feel. Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract is also listed, which is a source of natural vitamin C, but its contribution here is likely secondary to the Ethyl Ascorbic Acid. The overall ingredient list is relatively simple, focusing on the core active without unnecessary additions.
Who should use this
This serum is best suited for individuals with normal to oily skin types who are new to vitamin C or those with sensitive skin looking for a gentler option. It can help address concerns like mild dullness, uneven skin tone, and early signs of environmental damage. Those seeking a basic antioxidant boost will find this product suitable.
Who should skip this
Individuals with very dry or compromised skin might find this formula insufficient in terms of hydration, and could experience irritation if their barrier is already weakened. Anyone expecting dramatic results from a single active might be disappointed, as its effects are more subtle. Pregnant women should consult their doctor before using any active ingredients, and always opt for 100% mineral sunscreens for daily protection.
How to use
Apply 2-3 drops to clean, dry skin after cleansing and before moisturizing. Use once daily in the morning. Follow with a broad-spectrum sunscreen. Do not layer with other active ingredients like AHAs, BHAs, or retinoids in the same routine, as this can increase irritation and reduce efficacy. Stick to one active per routine for best results and to minimize adverse reactions.
What users say
With 137,734 reviews on Nykaa, users frequently praise its lightweight texture. Common sentiment found on Reddit points to the transparency of the ingredient list, which is a positive. The overwhelming volume of reviews suggests it's a widely used and generally well-received product, particularly for its texture.
Price context
At Rs299, this serum is exceptionally budget-friendly, making it one of the most affordable vitamin C options on the Indian market. It offers good value for its price, especially for those wanting to try vitamin C without a significant investment. While newer, more advanced formulations from other brands exist, they typically come at a higher price point. For a basic vitamin C serum, the price is competitive.
Pros
- + Very budget-friendly and accessible.
- + Contains a stable form of vitamin C (Ethyl Ascorbic Acid).
- + Lightweight texture, suitable for oily skin.
- + Good entry-level vitamin C for beginners.
- + Widely available across India.
Cons
- - Effects are likely subtle, not dramatic.
- - Formulation is basic, lacks advanced supporting ingredients.
- - May not be hydrating enough for dry skin types.
- - Could still cause irritation if skin barrier is compromised or overused.
Final take
Plum's 15% Vitamin C & Mandarin Serum is a dependable, affordable choice for those new to vitamin C or looking for a simple, stable option. It's a classic Plum product, unexciting but effective for its intended purpose. If you're on a budget and need a gentle introduction to vitamin C, this serum is a solid recommendation, provided you manage your expectations regarding its results.
Same ingredient, different brands
Plum is not the only brand selling a serum with ethyl ascorbic acid (eq. to 15% vitamin c). Here is what else exists at what price. Same active, different formulations. The choice comes down to texture, price, and what your skin prefers.
15% Vitamin C & Mandarin Serum For Glowing Skin
Plum
Vitamin C 10% Face Serum
Minimalist
10% Vitamin C Serum for Glowing & Bright Skin - 10 ml
Chemist at Play
10% Vitamin C Face Serum - 10ml
Derma Co
Vitamin C Body Serum Lotion Kakadu Plum & Lime Pearl™
Pilgrim
Vitamin C + E + Ferulic 16% Face Serum
Minimalist
Prices from official brand websites, Apr 17, 2026.
View all 16 ingredients
Aqua , Ethyl Ascorbic Acid (Eq. To 15% Vitamin C) , Propanediol , Betaine , Isodecyl Neopentanoate , Ethoxydiglycol , Sodium Citrate , Citric Acid , Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract , Benzyl Alcohol , Hydroxyacetophenone , Caprylyl Glycol , Trilaureth-4 Phosphate , Sodium Polyacryloyldimethyl Taurate , Xanthan Gum , Sodium Gluconate
via INCIDecoder
Plum has 22 serums in their range. See all Plum products →
More Serum from Plum
Data & Disclosure
Product details pulled directly from plumgoodness.com on Apr 17, 2026. Outbound links carry UTM parameters so we can measure click-throughs. We do not currently run an affiliate program with Plum.