5% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin

What you need to know

This is a serum from Plum priced at ₹509.

Key ingredients

The product title highlights 5% Niacinamide and Rice Water. Niacinamide, or Vitamin B3, is a versatile active known for its ability to improve skin barrier function, reduce redness, regulate oil production, and offer mild brightening effects. At 5%, it's generally well-tolerated and effective for most skin types, making it a good starting concentration.

Who should use this

This serum is suitable for individuals with normal, oily, or combination skin looking to address minor concerns like uneven skin tone, mild redness, or excess oil. It's also a good choice for beginners introducing niacinamide into their routine. Those with sensitive skin might find the 5% concentration manageable.

Who should skip this

Anyone expecting dramatic results for hyperpigmentation or acne should skip this; its effects are mild. If you have a known sensitivity to niacinamide, even at 5%, it's best to avoid. Pregnant women should consult their doctor before using any active, though niacinamide is generally considered safe. For pregnant women, 100% mineral sunscreens are the only recommended sun protection.

How to use

Apply 2-3 drops to a clean face after cleansing and toning, before moisturiser. Use once daily, either morning or evening. If used in the morning, always follow with a broad-spectrum sunscreen. Do not layer with other active ingredients like Vitamin C, AHAs, or BHAs; use only one active per routine.

What users say

With 122,987 reviews on Nykaa, users generally find this serum to be a dependable, if not groundbreaking, product. The high review count suggests widespread use and a generally positive reception, aligning with Plum's reputation for reliable, functional formulations.

Price context

At Rs509, this serum is positioned as an affordable option for niacinamide. It's a good value for its basic functionality, especially when compared to higher-end niacinamide serums from international brands. Alternatives at this price point might offer similar concentrations but often lack the brand recognition and widespread availability of Plum.

Final take

This Plum serum is a solid, unexciting choice for anyone seeking a basic niacinamide product without breaking the bank. It delivers on its promise of mild brightening and skin improvement without any frills. We recommend it for skincare beginners or those on a budget looking for a reliable, everyday niacinamide serum.

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