1% Resveratrol & Vitamin C Youthful Glow Moisturizer

What you need to know

This is a moisturizer with 3-O-Ethyl Ascorbic Acid. An antioxidant (usually L-Ascorbic Acid) that neutralizes free radical damage from UV and pollution, brightens skin tone, and supports collagen synthesis.

Who should use this: If your concern is dull skin, hyperpigmentation, sun damage, or uneven tone, this ingredient addresses that directly. 10-20% for L-Ascorbic Acid. Below 8% may not be effective. Above 20% increases irritation without added benefit.

Key ingredients

For actives, we see Resveratrol and 3-O-Ethyl Ascorbic Acid. Resveratrol is an antioxidant known for its potential to protect skin from environmental damage. However, its stability and efficacy can be compromised by light and air exposure, making packaging crucial. 3-O-Ethyl Ascorbic Acid is a stable derivative of Vitamin C, also an antioxidant, which can help with brightening. Like other forms of Vitamin C, it can sometimes cause irritation or sensitivity, especially in higher concentrations or with compromised skin barriers. The exact percentages of these actives are not specified beyond the 1% resveratrol in the title, which is a common marketing tactic.

Who should use this

This moisturizer is suitable for most skin types, particularly normal to dry skin, due to its emollient-rich formulation. Individuals looking for a basic hydrating cream with mild antioxidant support might find this appealing. It's a good entry-level product for those new to skincare or wanting to incorporate mild antioxidants without committing to stronger serums.

Who should skip this

Those with oily or acne-prone skin might find the rich texture, including shea and cocoa butter, too heavy and potentially pore-clogging. Individuals with sensitive skin should be cautious due to the undisclosed concentration of 3-O-Ethyl Ascorbic Acid and the inclusion of fragrance, which can be irritating. Anyone seeking potent, targeted active treatment for specific concerns like hyperpigmentation or advanced anti-aging should skip this, as the active concentrations and delivery are likely too gentle to make a significant impact.

How to use

Apply a pea-sized amount to cleansed and toned skin. This can be used once or twice daily, as the last step in your routine before sunscreen in the morning. If you are using another active ingredient like an AHA or BHA, ensure it is applied first and fully absorbed before applying this moisturizer. Remember, only one active per routine.

What users say

Based on 1669 reviews on Nykaa, users generally perceive this product as a hydrating moisturizer. While an average score is not available, the sheer volume of reviews for a Plum product suggests it has a noticeable presence in the market. Key ingredients highlighted by users often include Glycerin, indicating a focus on its moisturizing properties.

Price context

At Rs521 (MRP Rs599), this moisturizer is positioned as a budget-friendly option. It offers decent value for its price, especially considering the inclusion of antioxidants like resveratrol and vitamin C, even if in mild concentrations. Alternatives in this price range often include other basic hydrating moisturizers from Indian brands like Simple or Cetaphil, though few will offer the same antioxidant blend. For those seeking stronger active ingredients, one would typically need to spend more.

Final take

This Plum moisturizer is a reliable, no-frills option for basic hydration and mild antioxidant benefits. It's a solid choice for skincare beginners or those on a budget who want a little extra from their daily cream. However, don't expect dramatic results for specific concerns; for targeted treatment, you'll need to invest in more potent, specialized products.

Same ingredient, different brands

Plum is not the only brand selling a moisturizer with 3-o-ethyl ascorbic acid. Here is what else exists at what price. Same active, different formulations. The choice comes down to texture, price, and what your skin prefers.