Eye-Swear-By Kohl Kajal - Deep Black

What you need to know

This is a moisturizer from Plum priced at ₹228.

Key ingredients

Without an INCI list, a detailed breakdown of ingredients is impossible. However, based on the product claims of being 'creamy smooth' and 'water proof,' it likely contains a blend of waxes, oils, and pigments. Waxes provide structure and water resistance, while oils contribute to the creamy texture for smooth application. Pigments, primarily carbon black, give it the deep black color. The 'smudge proof' claim suggests a formulation designed to set quickly and resist transfer.

Who should use this

This kajal is suitable for anyone looking for a simple, deep black eyeliner for everyday use. It's particularly good for those on a budget or individuals new to using kajal. Its smudge-proof and waterproof claims suggest it would work well for those with oily eyelids or in humid climates.

Who should skip this

Those seeking a kajal with specific skincare benefits or a very long-wearing, high-performance formula might find this lacking. If you have extremely sensitive eyes and require a fully disclosed, hypoallergenic ingredient list, the absence of an INCI makes it difficult to assess suitability. Pregnant women should always consult their doctor before using any cosmetic product, especially without a full ingredient list.

How to use

Apply along the waterline and/or lash line as desired. For a precise line, sharpen before use. For a smudged look, apply and quickly blend with a brush or fingertip before it sets. It can be used daily as the final step in your makeup routine.

What users say

There are currently no user reviews for this product. The existing summary notes a minimum shelf life of 8 months and a cream texture. It also highlights the Rs228 price point as low-risk enough to try.

Price context

At Rs228, this kajal is positioned as an affordable option in the Indian market. Plum is known for its budget-friendly products, and this kajal fits that mold. Similar kajals from other Indian brands like Lakme or Maybelline often fall in a similar price range, making this a competitive choice. For the price, it offers basic functionality without extra frills.

Final take

This Plum kajal is a dependable, no-nonsense option for those needing a basic black eyeliner without breaking the bank. While the lack of an INCI list is a drawback, its claims of being smudge-proof and waterproof at this price point make it a decent everyday choice. It's a solid recommendation for budget-conscious consumers seeking reliability over innovation.