What you need to know
This is a serum with Niacinamide 10.0%. A form of Vitamin B3 that reduces oil production, improves skin barrier function, and fades post-inflammatory hyperpigmentation. One of the most researched actives in skincare.
Who should use this: If your concern is oily skin, large pores, uneven skin tone, or acne marks, this ingredient addresses that directly. 2-5% is the research-backed range. Higher concentrations (10%) exist but have not shown significantly better results in studies.
Where this goes wrong
Can cause flushing or tingling at concentrations above 5% in sensitive skin. If your skin stings after application, the concentration is too high for you.
Our verdict
The Ordinary Niacinamide 10% + Zinc 1% is a strong niacinamide serum that offers significant oil control and barrier support. However, its high concentration makes it a potentially irritating choice for sensitive skin, especially when more gentle and affordable alternatives exist in the Indian market. It's a classic for a reason, but not necessarily the best option for everyone.
Key ingredients
This serum features 10% Niacinamide, a form of Vitamin B3, which is well-researched for its ability to reduce oil production, strengthen the skin barrier, and fade post-inflammatory hyperpigmentation. While 2-5% is the research-backed range for optimal benefits, this product offers a higher 10% concentration. The formula also includes 1% Zinc PCA, which works synergistically with niacinamide to further regulate sebum and calm skin. The Tamarindus Indica Seed Gum is a goodie for hydration.
Who should use this
This serum is best suited for individuals with oily skin, large pores, and those struggling with acne marks or an uneven skin tone. If your skin is robust and has tolerated high concentrations of actives in the past, you might find this effective for oil control and improving overall skin texture. It can be a good option for those looking to address persistent shine.
Who should skip this
Sensitive skin types should approach this serum with caution or avoid it entirely. The 10% niacinamide concentration can cause flushing, tingling, or stinging, especially if your skin barrier is compromised. If you experience any discomfort, the concentration is too high for your skin. Pregnant women should consult their doctor before introducing new actives; however, for sun protection, they should exclusively use 100% mineral sunscreens.
How to use
Apply a few drops to your face in the morning and evening before heavier creams. Ensure your skin is clean and dry. This product should be used as your single active ingredient in a routine; do not stack it with other potent actives like Vitamin C or retinoids to avoid potential irritation. Follow with a moisturizer and, in the morning, a broad-spectrum sunscreen.
What users say
With 0 reviews, there is no direct user sentiment to summarize. However, general consensus around this product globally suggests it is a polarizing formula. Many users report excellent oil control and pore refinement, while others experience significant irritation, particularly a stinging sensation upon application.
Price context
At Rs750, this serum is positioned as an affordable entry into active skincare, consistent with The Ordinary's brand ethos. However, for the Indian market, its value proposition is debatable when compared to local alternatives. For instance, Minimalist offers a 5% niacinamide serum at Rs349, which is a more research-backed concentration with less irritation risk, making it a potentially better value. While The Ordinary brand is a global pioneer, the local price point through resellers means it's not always the most economical choice.
Pros
- + Effective for reducing oil production and minimizing pore appearance.
- + Can improve skin barrier function over time.
- + Helps fade post-inflammatory hyperpigmentation.
- + Zinc PCA aids in calming skin and further oil control.
- + Affordable globally, though less so in India.
Cons
- - High 10% niacinamide concentration can cause flushing or tingling in sensitive skin.
- - Thicker, slightly sticky texture that can feel heavy.
- - Can leave a matte, almost powdery finish.
- - Higher concentration does not necessarily mean better results compared to 2-5%.
Final take
The Ordinary Niacinamide 10% + Zinc 1% is a powerful serum for those with oily, resilient skin looking for significant oil control and pore refinement. If your skin tolerates high concentrations well, it can be a valuable addition to your routine. However, for sensitive individuals or those new to niacinamide, exploring lower concentration options, especially from Indian brands, might be a more prudent and comfortable starting point.
Same ingredient, different brands
The Ordinary is not the only brand selling a serum with niacinamide 10.0%. Here is what else exists at what price. Same active, different formulations. The choice comes down to texture, price, and what your skin prefers.
Niacinamide 10% + Zinc 1%
The Ordinary
10% Niacinamide Serum - 8ml
Derma Co
2% Kojic Acid Face Serum with 1% Alpha Arbutin & Niacinamide - 8 ml
Derma Co
10% Niacinamide Face Serum with Rice Water For Clear & Bright Skin
Plum
10% Niacinamide Serum 10ml
Derma Co
10% Niacinamide Clarifying Face Serum - 10 ml
Chemist at Play
Prices from official brand websites, Apr 17, 2026.
View all 11 ingredients
The Ordinary has 7 serums in their range. See all The Ordinary products →
More Serum from The Ordinary
Data & Disclosure
Product details pulled directly from theordinary.com on Apr 17, 2026. Outbound links carry UTM parameters so we can measure click-throughs. We do not currently run an affiliate program with The Ordinary.