Brand Profile
The Ordinary
"The brand that democratized active skincare globally."
Founded 2016 · Toronto, Canada · Data refreshed Apr 17, 2026
4.5
Rating
12
Products
₹875
Median
Our Verdict
The Ordinary made 'what percentage?' a normal question for skincare buyers worldwide. DECIEM built a catalogue of single-ingredient products at prices that embarrassed the rest of the industry. The packaging is ugly, the naming is clinical, and the textures range from fine to terrible. None of that matters because the formulations work and the price makes experimenting painless.
Popular The Ordinary Products
The Ordinary best sellers by category
What Works
- + Unmatched price-to-efficacy ratio globally
- + Single-ingredient focus lets you build a custom routine
- + Full ingredient transparency and percentage disclosure
- + Massive range covering nearly every active worth using
- + Backed by DECIEM's serious R&D infrastructure
Where They Fall Short
- · Textures are often unpleasant, pilling is common
- · Packaging is cheap and functional to a fault
- · Confusing product names for anyone without a chemistry background
- · Availability in India is limited and marked up by resellers
12
Total products
12
Currently in stock
₹750 – ₹1200
Price range
6
Categories covered
The Full Catalogue
Every product The Ordinary sells.
Pulled directly from theordinary.com. Prices in INR. Out-of-stock items shown but de-emphasised.
Cleanser
1 product
Toner
1 product
Exfoliant
1 product
Serum
7 products
Niacinamide 10% + Zinc 1%
Salicylic Acid 2% Solution
Vitamin C Suspension 23% + HA Spheres 2%
Hyaluronic Acid 2% + B5
Alpha Arbutin 2% + HA
Retinol 0.5% in Squalane
Azelaic Acid Suspension 10%
Moisturizer
1 product
Eye Care
1 product
Data & Sources
All product data pulled directly from theordinary.com on Apr 17, 2026. Prices, availability, and product listings reflect the brand's own e-commerce feed. Editorial verdicts, pros, and cons reflect our team's independent testing and research. We have no paid relationship with The Ordinary. Product links are outbound to the brand's store.