Golden Hour Glow Serum | 5% niacinamide, 1% alpha arbutin- 30 ml

What you need to know

This is a serum from Hyphen priced at ₹649.

Key ingredients

Alongside niacinamide, the serum includes 1% alpha arbutin, a gentle derivative of hydroquinone that works to inhibit melanin production, helping to fade hyperpigmentation and even out skin tone. While generally well-tolerated, alpha arbutin needs consistent use over several weeks to show noticeable results, and some users might find its effects too subtle if they are dealing with very stubborn pigmentation.

Who should use this

This serum is suitable for those with oily, combination, or normal skin types looking to address concerns like uneven skin tone, mild hyperpigmentation, excess oil, and visible pores. It can be a good choice for individuals seeking a single product to tackle these issues.

Who should skip this

Individuals with very sensitive or reactive skin might find the 5% niacinamide irritating, especially if they are new to actives. Pregnant women should consult their doctor before using any product with alpha arbutin, and should always opt for 100% mineral sunscreens for daily protection.

How to use

Apply 2-3 drops of the serum onto clean, dry skin after cleansing and before moisturizing. Use once daily, either in the morning or evening. Do not stack this with other active ingredients like Vitamin C or retinoids in the same routine; use them on alternate days or in different routines.

What users say

With 3672 reviews on Nykaa, users generally report positive experiences, noting gradual brightening, improved oil control, and pore refinement. The glow-focused branding seems to resonate with many, who appreciate the combined formula.

Price context

At Rs649 for 30ml, this serum is positioned at a mid-range price point. While it includes both niacinamide and alpha arbutin, making it a combined formula, it is pricier than single-active serums from brands like Minimalist, which offers a 5% niacinamide serum at a significantly lower cost. For a similar ingredient profile, some may find better value elsewhere.

Final take

Hyphen's Golden Hour Glow Serum is a well-formulated product that delivers on its promises for brightening and oil control. While it's a solid choice for those who appreciate the convenience of a combined active, the celebrity pricing makes it a less economical option. If budget isn't a primary concern and you prefer a single, effective serum, this is a decent pick.

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