Brand Profile
Hyphen
"Celebrity-backed skincare that's better than it needs to be, but priced like it knows."
Founded 2023 · Mumbai, India · Data refreshed Apr 17, 2026
3.9
Rating
53
Products
₹599
Median
Our Verdict
Kriti Sanon's Hyphen launched with more credibility than most celebrity brands deserve. The formulations are genuinely decent, the textures are pleasant, and someone clearly consulted an actual cosmetic chemist. But the pricing carries a celebrity tax, and in a market where Minimalist exists at half the price, that's a hard sell for the ingredient-conscious buyer.
Popular Hyphen Products
Hyphen best sellers by category
Cleanser
Rice Water Cleanser for Brightening
Serum
Ceramides Milky Toner Essence With 5% Rice Water Blend - 100 ml
Moisturizer
7% Ceramides-NMF Face Moisturizer Rich Pillow Cream - 50 ml
Sun Protection
MANGO LIP SCREEN SPF 50 PA++++ WITH 2% KOJIC ACID
Mask
ICE DUNK COOLING FACE MASK 31% COOLING ACTIVES - 50GM
Lips
VITAMIN INFUSED PEPTIDE LIP BALM - PEACH 10G
What Works
- + Formulations are better than typical celebrity brands
- + Pleasant textures and good sensorial experience
- + Packaging is clean and premium-feeling
- + Doesn't rely on pseudoscience or vague claims
Where They Fall Short
- · Celebrity premium makes it overpriced for what's inside
- · Range is still small with no standout category leader
- · Competing against brands with better value propositions
- · Hard to justify over Minimalist or Deconstruct at the price
53
Total products
50
Currently in stock
₹299 – ₹1547
Price range
7
Categories covered
The Full Catalogue
Every product Hyphen sells.
Pulled directly from letshyphen.com. Prices in INR. Out-of-stock items shown but de-emphasised.
Cleanser
7 products
Rice Water Cleanser for Brightening
Clarifying Acne Cleanser with 2% Salicylic Acid - 100 ml
Moisturizing Cream Cleanser With Ceramides For Dry Skin - 100 ml
Oil Control & Exfoliating Cleanser with 2% AHA BHA - 100 ml
10% FERMENTED RICE WATER CLEANSER - 1% VIT C & 0.5% GLYCOLIC ACID
Cleanser for Dry Skin + BCC for Dry Skin
Cleanser for Oily Skin + BCC for Oily Skin
Serum
12 products
Ceramides Milky Toner Essence With 5% Rice Water Blend - 100 ml
![10% VITAMIN C SERUM with 1% [VITAMIN E + FERULIC ACID] - 20ml](https://cdn.shopify.com/s/files/1/0742/5160/0188/files/1_273df412-dfbe-4092-a165-639b08385dd1.jpg?v=1768809679)
10% VITAMIN C SERUM with 1% [VITAMIN E + FERULIC ACID] - 20ml
Dual Phase De-pigmentation Serum | 4% Tranexamic Acid- 30ml
0.05% RETINAL RESET SERUM 30ML
0.1% RETINAL RESET SERUM PRO 30ML
10% Peptide with 2% Copper Peptide Face Serum - 18ml
Double Shot Radiance Lift Face Serum- 50 ml
Brightening Serum Pads with 44% Rice Water - 50 pads
Advanced Glow Serum With 3% Tranexamic Acid & 2% Kojic Acid - 30 ml
Anti Acne Face Serum with 10% Azelaic Acid & 2% Salicylic Acid - 30 ml
Golden Hour Glow Serum | 5% niacinamide, 1% alpha arbutin- 30 ml
10% peptide with 2% copper peptide face serum | 30ml
Moisturizer
4 products
7% Ceramides-NMF Face Moisturizer Rich Pillow Cream - 50 ml
Brightening Moisturizer with 20% Kakadu Plum (Vit C) - 50 ml
Barrier Repair Moisturizer with 2% Ceramide-Peptide Complex - 50 ml
Barrier Repair Moisturizer with 2% Ceramide-Peptide Complex - 50 ml
Sun Protection
9 products
MANGO LIP SCREEN SPF 50 PA++++ WITH 2% KOJIC ACID
Brightening Sunscreen SPF 50 PA ++++ - 50 ml
ALL I NEED 2-IN-1 MOISTURIZING SUNSCREEN SPF 50 PA ++++ | 50 ml
Fluid Cooling Sunscreen SPF 50 PA++++ | 50 ml
Matte Max Velvet Touch Sunscreen SPF 70+ PA++++
GOLDEN HOUR GLOW™ SCREEN SPF 50 PA++++
ULTRA LIGHT WATER SUNSCREEN SPF 50 PA ++++ | 50 ml
Sun milk 100% mineral sunscreen SPF 50 PA++++ | 50 ml
BRIGHTENING LIP BALM SPF30 - 2% KOJIC ACID, VITAMIN C & 1% VITAMIN E - 10G
Lips
7 products
VITAMIN INFUSED PEPTIDE LIP BALM - PEACH 10G
VITAMIN INFUSED PEPTIDE LIP BALM - VANILLA 10G
VIP Orchid Lip Balm, 1% Vit E & Peptides- 10g
VIP Jelly Glaze Lip Balm, 1% Vit E & Peptides- 10g
VIP VINTAGE LIP BALM WITH 1% VIT E, 2% SQUALANE & PEPTIDES - 10G
VIP HAZEL LIP BALM WITH 1% VIT E, 2% SQUALANE & PEPTIDES - 10G
VIP MARSHMALLOW LIP BALM WITH 1% VIT E, 2% SQUALANE & PEPTIDES - 10G
Other
1 product
Data & Sources
All product data pulled directly from letshyphen.com on Apr 17, 2026. Prices, availability, and product listings reflect the brand's own e-commerce feed. Editorial verdicts, pros, and cons reflect our team's independent testing and research. We have no paid relationship with Hyphen. Product links are outbound to the brand's store.