What you need to know
This is a serum from Pilgrim priced at ₹695.
Our verdict
The Pilgrim 24K Gold Serum is a largely cosmetic product that offers little in terms of active skincare benefits. While it promises a luxurious feel, its actual impact on skin health is questionable due to a lack of disclosed active ingredients.
Key ingredients
Without an INCI list, a detailed breakdown of this serum's ingredients is impossible. The '24K Gold' in the name suggests the inclusion of gold particles, which are primarily for aesthetic purposes, providing a temporary glow rather than any significant anti-ageing or skin-improving effects. Gold is often used for its visual appeal and perceived luxury, but its topical benefits are not scientifically robust.
Who should use this
This serum might appeal to individuals seeking a temporary cosmetic glow for special occasions or those who enjoy the ritual of applying a luxurious-feeling product. It is marketed for 'all skin types,' which is a common claim for products lacking potent actives, meaning it is unlikely to cause irritation for most.
Who should skip this
Anyone looking for a serum with tangible skincare benefits, such as treating acne, hyperpigmentation, or deep wrinkles, should skip this product. Pregnant women should also exercise caution with any product lacking a full INCI list, as unknown ingredients could pose risks. Those on a budget seeking effective skincare will find this to be an expensive aesthetic choice.
How to use
Apply 2-3 drops to clean, damp skin after cleansing and before moisturiser. It can be used once daily, either in the morning or evening. If using it in the morning, follow with a broad-spectrum sunscreen. Remember, stick to one active ingredient per routine; this serum does not contain any listed actives, making it easy to layer with other treatments.
What users say
The existing review summary states the product is suitable for all skin types, dermatologically tested, and non-comedogenic. However, there are 0 reviews available, meaning there is no real user sentiment to summarise at this time.
Price context
At Rs695 for 20ml, this serum is positioned as an affordable luxury. However, given the absence of listed active ingredients, its value proposition for actual skincare benefits is low. Many other serums in this price range, such as those from Minimalist or The Ordinary, offer proven active ingredients like hyaluronic acid or niacinamide, providing far greater value for targeted concerns.
Pros
- +May provide a temporary cosmetic glow.
- +Suitable for all skin types, unlikely to cause irritation.
- +Affordable price point for a 'luxury' item.
- +Non-comedogenic claim is reassuring for acne-prone individuals.
Cons
- -No active ingredients listed for actual skincare benefits.
- -Full INCI list is not available, raising concerns about transparency.
- -Primarily a cosmetic product rather than a treatment serum.
- -Poor value for money if seeking active skincare solutions.
Final take
The Pilgrim 24K Gold Serum is more of a vanity item than a serious skincare investment. Without a full INCI list and any disclosed active ingredients, it is difficult to recommend for anyone seeking tangible improvements in their skin. If you want a product that feels luxurious and offers a temporary glow for special occasions, it might be acceptable, but for targeted skincare, look elsewhere.
Pilgrim has 40 serums in their range. See all Pilgrim products →
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Data & Disclosure
Product details pulled directly from discoverpilgrim.com on Apr 17, 2026. Outbound links carry UTM parameters so we can measure click-throughs. We do not currently run an affiliate program with Pilgrim.