Brand Profile
Minimalist
"Name the active, state the percentage, price it fairly."
Founded 2020 · Jaipur, India · Data refreshed Apr 17, 2026
4.6
Rating
71
Products
₹539
Median
Our Verdict
The brand that broke Indian skincare's obsession with proprietary blends. Formulations are transparent, priced fairly, and in most categories outperform products three times the price. Packaging is plasticky and the aesthetic is boring on purpose. That's the whole pitch: science over vibes. For most people starting out, this is where you start.
What Works
- + Full ingredient transparency on every product
- + Concentrations labelled clearly (2%, 5%, 10%)
- + Genuinely fair pricing, rare in Indian skincare
- + No fragrance, no essential oils, no filler actives
- + Wide product range across every routine step
Where They Fall Short
- · Packaging feels cheap (plastic tubes, basic labels)
- · Stock issues are frequent; bestsellers sell out
- · Formulations are simple by design. Not for users who want 'sensorial' experiences
71
Total products
60
Currently in stock
₹224 – ₹1614
Price range
11
Categories covered
The Full Catalogue
Every product Minimalist sells.
Pulled directly from beminimalist.co. Prices in INR. Out-of-stock items shown but de-emphasised.
Cleanser
8 products
Oat Extract 6% Gentle Cleanser
Aquaporin Booster 5% Cleanser
Salicylic Acid + LHA 2% Cleanser
Alpha Lipoic + Glycolic 7% Cleanser
Marula Oil 05% Cleansing Oil
Ceramide & Vitamin B5 Delicate Cleanser
Dry Skincare Kit
Anti-Acne Skin Care Kit
Toner
4 products
Exfoliant
2 products
Serum
20 products
Vitamin C 10% Face Serum
Maleic Bond Repair Complex 5% Hair Serum
CPH Complex + Oligopeptide 0.8% Anti-Dandruff Serum
Alpha Arbutin 2% Face Serum
Salicylic Acid 2% Face Serum
Niacinamide 10% Face Serum
Vitamin C + E + Ferulic 16% Face Serum
Retinol 0.3% Face Serum
Niacinamide 5% Face Serum
AHA BHA 10% Face Exfoliator
Hyaluronic + PGA 2% Face Serum
Retinol 0.6% Face Serum
Tranexamic 3% Face Serum
Multi Repair Actives 15% Face Serum
Copper Peptide + PDRN 1.25% Face Serum
Multi-Peptides 10% Face Serum
Hair Growth Actives 18% Hair Serum
Maleic Bond Repair Complex Hair Serum & Shampoo Duo
Niacinamide 5% Face Serum 10ml
Retinal 0.1% Face Serum
Moisturizer
8 products
B12 + Repair Complex 5.5% Face Moisturizer
Marula Oil 5% Face Moisturizer
Vitamin B5 10% Moisturizer
Ceramides 0.3% + Madecassoside Moisturizer
Granactive Retinoid 2% Face Cream
Sepicalm 3% Moisturizer
Vitamin K + Retinal 1% Eye Cream
Hydrating & Repairing Skincare Gift Set
Sun Protection
11 products
Lip Balm SPF 30
Light Fluid SPF 50 Sunscreen
SPF 50 Sunscreen
SPF 30 Body Lotion
Frizz Control Complex SPF 30 Hair Serum
SPF 60 Sunscreen
Sun Protection Body Care Kit
Anti Aging Skin Care Kit
Anti Pigmentation Skin Care Kit
Brightening & SPF Skincare Gift Set
Glow & Protect Skincare Gift Set
Mask
4 products
Body
2 products
Hair
4 products
Data & Sources
All product data pulled directly from beminimalist.co on Apr 17, 2026. Prices, availability, and product listings reflect the brand's own e-commerce feed. Editorial verdicts, pros, and cons reflect our team's independent testing and research. We have no paid relationship with Minimalist. Product links are outbound to the brand's store.