Brand Profile
Dot & Key
"Aesthetic-first skincare with two or three genuinely great products."
Founded 2018 · Kolkata, India · Data refreshed Apr 17, 2026
4.1
Rating
122
Products
₹498
Median
Our Verdict
Dot & Key built a brand on Instagram aesthetics and a viral under-eye cream. Two products are worth the premium: the under-eye cream and the Vitamin C serum. The rest of the catalogue is fine but overpriced for what's inside. Acquired by Marico in 2024, so expect rapid scaling and more launches across categories.
What Works
- + Under-eye cream is genuinely category-leading
- + Vitamin C serum has the best texture in its price band
- + Packaging looks premium, makes good gifts
- + Strong sensorial experience on hero products
Where They Fall Short
- · 30 to 40 percent brand tax over equivalent products
- · Newer launches feel Instagram-first, skin-second
- · Too many products with fragrance
- · Category inconsistency: some wins, many misses
122
Total products
116
Currently in stock
₹199 – ₹1884
Price range
10
Categories covered
The Full Catalogue
Every product Dot & Key sells.
Pulled directly from dotandkey.com. Prices in INR. Out-of-stock items shown but de-emphasised.
Cleanser
21 products
Strawberry Bright Niacinamide Gel Face Wash
Mango Detan Gel Face Wash
Deep Pore Clean Foaming Face Wash
Vitamin C Foaming Face Wash
Watermelon Gel Face Wash
Vitamin C + E Gel Face Wash for Glowing Skin
Barrier Repair Gentle Hydrating Face Wash
Cica + Salicylic Acid Face Wash for Oily Skin
Strawberry Dew Cleansing Balm for Dewy Skin
Watermelon Gel Face Wash(100g), Pack of 2
Cica + Salicylic Gel Face Wash 100g - Pack of 2
Hydrating Barrier Repair Duo
High On Hydration Combo
Vitamin C Gel Face Wash - Pack of 2
Cica + Salicylic Gel Face Wash - Pack of 2
Barrier Repair Face Wash - Pack of 2
Watermelon Cool CTM Regime
All Day Hydration CTM Essentials
Acne Control CTM Night Care Regime
Best of Vitamin C Skincare Trio
Barrier Repair CSMS Routine
Toner
4 productsExfoliant
1 productSerum
10 products
Cica + 2% Salicylic Acid Serum for Acne
Strawberry Bright 10% Niacinamide Face Serum
Pomegranate Youth 0.2% Retinol Complex Face Serum
Watermelon & 10% Glycolic Serum
Cica + 10% Niacinamide Face Serum for Oily Skin
Hyaluronic & Ceramides Hydrating Face Serum
10% Vitamin C + E Face Serum with 5% Niacinamide
Vitamin C Daily Essential Combo
10% Vitamin C + E Face Serum, Pack of 2
12% Barrier Boost Serum (Hyaluronic + Ceramides)
Moisturizer
21 products
Strobe Cream (Moisturizer + Highlighter)
Barrier Repair Intense Moisturizer With Ceramides
Strawberry + Niacinamide Moisturizer
Vitamin C Moisturizer for Glowing Skin
Watermelon Cooling Icy Gel Moisturizer With Hyaluronic
72HR Hydrating Gel Moisturizer + Probiotics
Cica Calming Night Gel (Niacinamide + Green Tea)
Pomegranate + Retinol Eye Cream for Dark Circles
Vitamin C + E Moisturizer for Glowing Skin
Retinol Night Repair Cream with Ceramides
Barrier Repair Moisturizer (Hyaluronic + Ceramides)
Cleanse + Moisturize Watermelon Duo
Strawberry + Niacinamide Moisturizer, Pack of 2
Instant Cooling Watermelon Duo
Vitamin C + E Moisturizer, Pack of 2
Cica & Niacinamide Night Gel, Pack of 2
72HR Hydrating Gel Moisturizer, Pack of 2
Peace Out Acne Super Cica Duo
Barrier Repair Moisturizer-Pack of 2
Forever Young Retinol Power Duo
Retinol + Ceramide Night Cream, Pack of 2
Eye Care
2 productsSun Protection
47 products
Meltie Lip Balm In-Vivo Tested SPF 50+ PA+++
Barrier Repair Hydrating Lip Balm In-Vivo Tested SPF 50+ PA+++
Ceramide + Peptide Lip Balm In-Vivo Tested SPF 50+ PA+++
Vitamin C + E Gloss Boss Lip Balm In-Vivo Tested SPF 50+ PA+++
Dot & Key Dragon Fruit Bounce Sunscreen In-Vivo Tested SPF 50+ PA++++
Swim + Sports Sunscreen, In-Vivo Tested SPF 50+ PA++++
Pomegranate + Multi-Peptide Anti Ageing Moisturizer SPF 30
Strawberry Dew Tinted Sunscreen, In-Vivo Tested SPF 50+ PA++++
Vitamin C + E Sunscreen, IN-VIVO Tested SPF 50+ PA++++
Strawberry Sunscreen Stick, In-Vivo Tested SPF 50+ PA++++
Cica + Niacinamide Sunscreen, In-Vivo Tested SPF 50+ PA++++
Watermelon Cooling Sunscreen Body Spray In-Vivo Tested SPF 50+ PA+++
Vitamin C + E Sunscreen, IN-VIVO Tested SPF 50+ PA++++
Barrier Repair Sunscreen, In-Vivo Tested SPF 50+ PA++++
Watermelon Cooling Sunscreen, IN-VIVO Tested SPF 50+ PA++++
Strawberry Sunscreen Face Mist In-Vivo Tested SPF 50+ PA+++
SPF 50+ Vitamin C + E Brightening Lip Balm - Pack of 2
SPF 50+ Barrier Repair Hydrating Lip Balm - Pack of 2
Vitamin C + E 100% Mineral Sunscreen IN-VIVO tested SPF 50+, PA++++
Hydration SOS Skincare Duo
Moisture Lock Skincare Duo
Super Cool Watermelon Duo
Acne No More Cica Power Duo
Good to Glow Vitamin C Combo
Clear Skin Super Cica Duo
Moisturize & Protect Power Duo
Protect & Plump Hydrating Combo
Hydration Binge Skincare Duo
Cleanse + Protect Skincare Combo
SPF 50+ Ultra Light Sunscreen Duo
SPF 50+ Watermelon Sunscreen 50g-Pack of 2
SPF 50+ Cica & Niacinamide Sunscreen 50g - Pack of 2
Instant Dewy Skin Combo
Glow+ Protect Vitamin C Duo
Hydrate + Protect Barrier Repair Combo
Lightweight Sunscreen Combo
All Time Favourite Sunscreen Duo
Strawberry Dew Tinted Sunscreen Sand, Pack of 2
Strawberry Dew Tinted Sunscreen SPF 50+, Warm Ivory- Pack of 2
SPF 50+ Cica & Niacinamide Sunscreen - Pack of 2
Healthy Hydration Combo
Super Cica & Salicylic Anti Acne Routine
Vitamin C Daily Glow Booster Combo
Mango Detan Sunscreen, In-Vivo Tested SPF 50+ PA++++
Hydrate & Heal Skincare Duo
Hyaluronic & Ceramide Power Duo
Hydrating Barrier Repair Combo
Mask
6 products
Lip Plumping Mask with Vitamin C + E
Watermelon Cool Icy Plunge Clay Mask
Mango Detan Clay Mask
Vitamin C Pink Clay Mask
Cica & Salicylic French Green Clay Face Mask
Hair Mask with Moringa + Argan Oil
Body
5 products
Watermelon Cooling Underarm Roll On
Watermelon Cooling Glycolic Acid Shower Gel
Barrier Repair Hydrating Shower Gel for Dry Skin
Barrier Repair Hyaluronic Acid Body Lotion
Vitamin C + E Body Lotion for Glowing Skin
Data & Sources
All product data pulled directly from dotandkey.com on Apr 17, 2026. Prices, availability, and product listings reflect the brand's own e-commerce feed. Editorial verdicts, pros, and cons reflect our team's independent testing and research. We have no paid relationship with Dot & Key. Product links are outbound to the brand's store.