Brand Profile
Dot & Key
"Aesthetic-first skincare with two or three genuinely great products."
Founded 2018 · Kolkata, India · Data refreshed Apr 17, 2026
4.1
Rating
122
Products
₹498
Median
Our Verdict
Dot & Key built a brand on Instagram aesthetics and a viral under-eye cream. Two products are worth the premium: the under-eye cream and the Vitamin C serum. The rest of the catalogue is fine but overpriced for what's inside. Acquired by Marico in 2024, so expect rapid scaling and more launches across categories.
Popular Dot & Key Products
Dot & Key best sellers by category
Cleanser
Strawberry Bright Niacinamide Gel Face Wash
Toner
Watermelon + Glycolic Acid Pore Tightening Toner
Exfoliant
Cica + 1% Salicylic Acid Exfoliating Shower Gel
Serum
Cica + 2% Salicylic Acid Serum for Acne
Moisturizer
Strobe Cream (Moisturizer + Highlighter)
Eye Care
Watermelon Hydrogel Under-eye Patches
What Works
- + Under-eye cream is genuinely category-leading
- + Vitamin C serum has the best texture in its price band
- + Packaging looks premium, makes good gifts
- + Strong sensorial experience on hero products
Where They Fall Short
- · 30 to 40 percent brand tax over equivalent products
- · Newer launches feel Instagram-first, skin-second
- · Too many products with fragrance
- · Category inconsistency: some wins, many misses
122
Total products
116
Currently in stock
₹199 – ₹1884
Price range
10
Categories covered
The Full Catalogue
Every product Dot & Key sells.
Pulled directly from dotandkey.com. Prices in INR. Out-of-stock items shown but de-emphasised.
Cleanser
13 products
Strawberry Bright Niacinamide Gel Face Wash
Mango Detan Gel Face Wash
Deep Pore Clean Foaming Face Wash
Vitamin C Foaming Face Wash
Watermelon Gel Face Wash
Vitamin C + E Gel Face Wash for Glowing Skin
Barrier Repair Gentle Hydrating Face Wash
Cica + Salicylic Acid Face Wash for Oily Skin
Strawberry Dew Cleansing Balm for Dewy Skin
Watermelon Cool CTM Regime
All Day Hydration CTM Essentials
Acne Control CTM Night Care Regime
Barrier Repair CSMS Routine
Toner
4 products
Exfoliant
1 product
Serum
8 products
Cica + 2% Salicylic Acid Serum for Acne
Strawberry Bright 10% Niacinamide Face Serum
Pomegranate Youth 0.2% Retinol Complex Face Serum
Watermelon & 10% Glycolic Serum
Cica + 10% Niacinamide Face Serum for Oily Skin
Hyaluronic & Ceramides Hydrating Face Serum
10% Vitamin C + E Face Serum with 5% Niacinamide
12% Barrier Boost Serum (Hyaluronic + Ceramides)
Moisturizer
11 products
Strobe Cream (Moisturizer + Highlighter)
Barrier Repair Intense Moisturizer With Ceramides
Strawberry + Niacinamide Moisturizer
Vitamin C Moisturizer for Glowing Skin
Watermelon Cooling Icy Gel Moisturizer With Hyaluronic
72HR Hydrating Gel Moisturizer + Probiotics
Cica Calming Night Gel (Niacinamide + Green Tea)
Pomegranate + Retinol Eye Cream for Dark Circles
Vitamin C + E Moisturizer for Glowing Skin
Retinol Night Repair Cream with Ceramides
Barrier Repair Moisturizer (Hyaluronic + Ceramides)
Eye Care
1 product
Sun Protection
19 products
Meltie Lip Balm In-Vivo Tested SPF 50+ PA+++
Barrier Repair Hydrating Lip Balm In-Vivo Tested SPF 50+ PA+++
Ceramide + Peptide Lip Balm In-Vivo Tested SPF 50+ PA+++
Vitamin C + E Gloss Boss Lip Balm In-Vivo Tested SPF 50+ PA+++
Dot & Key Dragon Fruit Bounce Sunscreen In-Vivo Tested SPF 50+ PA++++
Swim + Sports Sunscreen, In-Vivo Tested SPF 50+ PA++++
Pomegranate + Multi-Peptide Anti Ageing Moisturizer SPF 30
Strawberry Dew Tinted Sunscreen, In-Vivo Tested SPF 50+ PA++++
Vitamin C + E Sunscreen, IN-VIVO Tested SPF 50+ PA++++
Strawberry Sunscreen Stick, In-Vivo Tested SPF 50+ PA++++
Cica + Niacinamide Sunscreen, In-Vivo Tested SPF 50+ PA++++
Watermelon Cooling Sunscreen Body Spray In-Vivo Tested SPF 50+ PA+++
Vitamin C + E Sunscreen, IN-VIVO Tested SPF 50+ PA++++
Barrier Repair Sunscreen, In-Vivo Tested SPF 50+ PA++++
Watermelon Cooling Sunscreen, IN-VIVO Tested SPF 50+ PA++++
Strawberry Sunscreen Face Mist In-Vivo Tested SPF 50+ PA+++
Vitamin C + E 100% Mineral Sunscreen IN-VIVO tested SPF 50+, PA++++
Super Cica & Salicylic Anti Acne Routine
Mango Detan Sunscreen, In-Vivo Tested SPF 50+ PA++++
Mask
6 products
Lip Plumping Mask with Vitamin C + E
Watermelon Cool Icy Plunge Clay Mask
Mango Detan Clay Mask
Vitamin C Pink Clay Mask
Cica & Salicylic French Green Clay Face Mask
Hair Mask with Moringa + Argan Oil
Body
5 products
Watermelon Cooling Underarm Roll On
Watermelon Cooling Glycolic Acid Shower Gel
Barrier Repair Hydrating Shower Gel for Dry Skin
Barrier Repair Hyaluronic Acid Body Lotion
Vitamin C + E Body Lotion for Glowing Skin
Data & Sources
All product data pulled directly from dotandkey.com on Apr 17, 2026. Prices, availability, and product listings reflect the brand's own e-commerce feed. Editorial verdicts, pros, and cons reflect our team's independent testing and research. We have no paid relationship with Dot & Key. Product links are outbound to the brand's store.