Brand Profile

Dot & Key

"Aesthetic-first skincare with two or three genuinely great products."

Founded 2018 · Kolkata, India · Data refreshed Apr 17, 2026

4.1

Rating

122

Products

₹498

Median

Our Verdict

Dot & Key built a brand on Instagram aesthetics and a viral under-eye cream. Two products are worth the premium: the under-eye cream and the Vitamin C serum. The rest of the catalogue is fine but overpriced for what's inside. Acquired by Marico in 2024, so expect rapid scaling and more launches across categories.


What Works

  • + Under-eye cream is genuinely category-leading
  • + Vitamin C serum has the best texture in its price band
  • + Packaging looks premium, makes good gifts
  • + Strong sensorial experience on hero products

Where They Fall Short

  • · 30 to 40 percent brand tax over equivalent products
  • · Newer launches feel Instagram-first, skin-second
  • · Too many products with fragrance
  • · Category inconsistency: some wins, many misses

122

Total products

116

Currently in stock

₹199 – ₹1884

Price range

10

Categories covered


The Full Catalogue

Every product Dot & Key sells.

Pulled directly from dotandkey.com. Prices in INR. Out-of-stock items shown but de-emphasised.

Sun Protection

47 products
Meltie Lip Balm In-Vivo Tested SPF 50+ PA+++
−20%

Meltie Lip Balm In-Vivo Tested SPF 50+ PA+++

₹199 ₹249
View →
Barrier Repair Hydrating Lip Balm In-Vivo Tested SPF 50+ PA+++
−20%

Barrier Repair Hydrating Lip Balm In-Vivo Tested SPF 50+ PA+++

₹199 ₹249
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Ceramide + Peptide Lip Balm In-Vivo Tested SPF 50+ PA+++
−20%

Ceramide + Peptide Lip Balm In-Vivo Tested SPF 50+ PA+++

₹199 ₹249
View →
Vitamin C + E Gloss Boss Lip Balm In-Vivo Tested SPF 50+ PA+++
−20%

Vitamin C + E Gloss Boss Lip Balm In-Vivo Tested SPF 50+ PA+++

₹199 ₹249
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Dot & Key Dragon Fruit Bounce Sunscreen In-Vivo Tested SPF 50+ PA++++
−20%

Dot & Key Dragon Fruit Bounce Sunscreen In-Vivo Tested SPF 50+ PA++++

₹356 ₹445
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Swim + Sports Sunscreen, In-Vivo Tested SPF 50+ PA++++
−20%

Swim + Sports Sunscreen, In-Vivo Tested SPF 50+ PA++++

₹396 ₹495
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Pomegranate + Multi-Peptide Anti Ageing Moisturizer SPF 30
−20%

Pomegranate + Multi-Peptide Anti Ageing Moisturizer SPF 30

₹396 ₹495
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Strawberry Dew Tinted Sunscreen, In-Vivo Tested SPF 50+ PA++++
−20%

Strawberry Dew Tinted Sunscreen, In-Vivo Tested SPF 50+ PA++++

₹439 ₹549
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Vitamin C + E Sunscreen, IN-VIVO Tested SPF 50+ PA++++
−20%

Vitamin C + E Sunscreen, IN-VIVO Tested SPF 50+ PA++++

₹476 ₹595
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Strawberry Sunscreen Stick, In-Vivo Tested SPF 50+ PA++++
−20%

Strawberry Sunscreen Stick, In-Vivo Tested SPF 50+ PA++++

₹476 ₹595
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Cica + Niacinamide Sunscreen, In-Vivo Tested SPF 50+ PA++++
−20%

Cica + Niacinamide Sunscreen, In-Vivo Tested SPF 50+ PA++++

₹476 ₹595
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Watermelon Cooling Sunscreen Body Spray In-Vivo Tested SPF 50+ PA+++
−20%

Watermelon Cooling Sunscreen Body Spray In-Vivo Tested SPF 50+ PA+++

₹476 ₹595
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Vitamin C + E Sunscreen, IN-VIVO Tested SPF 50+ PA++++
−20%

Vitamin C + E Sunscreen, IN-VIVO Tested SPF 50+ PA++++

₹476 ₹595
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Barrier Repair Sunscreen, In-Vivo Tested SPF 50+ PA++++
−20%

Barrier Repair Sunscreen, In-Vivo Tested SPF 50+ PA++++

₹476 ₹595
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Watermelon Cooling Sunscreen, IN-VIVO Tested SPF 50+ PA++++
−20%

Watermelon Cooling Sunscreen, IN-VIVO Tested SPF 50+ PA++++

₹476 ₹595
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Strawberry Sunscreen Face Mist In-Vivo Tested SPF 50+ PA+++
−20%

Strawberry Sunscreen Face Mist In-Vivo Tested SPF 50+ PA+++

₹479 ₹599
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SPF 50+ Vitamin C + E Brightening Lip Balm - Pack of 2

SPF 50+ Vitamin C + E Brightening Lip Balm - Pack of 2

₹498
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SPF 50+ Barrier Repair Hydrating Lip Balm - Pack of 2

SPF 50+ Barrier Repair Hydrating Lip Balm - Pack of 2

₹498
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Vitamin C + E 100% Mineral Sunscreen IN-VIVO tested SPF 50+, PA++++
−15%

Vitamin C + E 100% Mineral Sunscreen IN-VIVO tested SPF 50+, PA++++

100% Mineral
₹552 ₹649
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Hydration SOS Skincare Duo

Hydration SOS Skincare Duo

₹648
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Moisture Lock Skincare Duo

Moisture Lock Skincare Duo

₹648
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Super Cool Watermelon Duo

Super Cool Watermelon Duo

₹694
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Acne No More Cica Power Duo

Acne No More Cica Power Duo

₹694
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Good to Glow Vitamin C Combo

Good to Glow Vitamin C Combo

₹694
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Clear Skin Super Cica Duo

Clear Skin Super Cica Duo

₹744
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Moisturize & Protect Power Duo

Moisturize & Protect Power Duo

₹840
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Protect & Plump Hydrating Combo

Protect & Plump Hydrating Combo

₹844
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Hydration Binge Skincare Duo

Hydration Binge Skincare Duo

₹844
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Cleanse + Protect Skincare Combo

Cleanse + Protect Skincare Combo

₹844
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SPF 50+ Ultra Light Sunscreen Duo

SPF 50+ Ultra Light Sunscreen Duo

₹890
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SPF 50+ Watermelon Sunscreen 50g-Pack of 2

SPF 50+ Watermelon Sunscreen 50g-Pack of 2

₹890
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SPF 50+ Cica & Niacinamide Sunscreen 50g - Pack of 2

SPF 50+ Cica & Niacinamide Sunscreen 50g - Pack of 2

₹890
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Instant Dewy Skin Combo

Instant Dewy Skin Combo

₹940
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Glow+ Protect Vitamin C Duo

Glow+ Protect Vitamin C Duo

₹940
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Hydrate + Protect Barrier Repair Combo

Hydrate + Protect Barrier Repair Combo

₹990
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Lightweight Sunscreen Combo

Lightweight Sunscreen Combo

₹1040
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All Time Favourite Sunscreen Duo

All Time Favourite Sunscreen Duo

₹1040
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Strawberry Dew Tinted Sunscreen Sand, Pack of 2

Strawberry Dew Tinted Sunscreen Sand, Pack of 2

₹1098
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Strawberry Dew Tinted Sunscreen SPF 50+, Warm Ivory- Pack of 2

Strawberry Dew Tinted Sunscreen SPF 50+, Warm Ivory- Pack of 2

₹1098
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SPF 50+ Cica & Niacinamide Sunscreen - Pack of 2

SPF 50+ Cica & Niacinamide Sunscreen - Pack of 2

₹1190
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Healthy Hydration Combo

Healthy Hydration Combo

₹1239
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Super Cica & Salicylic Anti Acne Routine

Super Cica & Salicylic Anti Acne Routine

₹1788
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Vitamin C Daily Glow Booster Combo

Vitamin C Daily Glow Booster Combo

₹1884
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Mango Detan Sunscreen, In-Vivo Tested SPF 50+ PA++++
Out of stock

Mango Detan Sunscreen, In-Vivo Tested SPF 50+ PA++++

₹378 ₹445
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Hydrate & Heal Skincare Duo
Out of stock

Hydrate & Heal Skincare Duo

₹998
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Hyaluronic & Ceramide Power Duo
Out of stock

Hyaluronic & Ceramide Power Duo

₹998
View →
Hydrating Barrier Repair Combo
Out of stock

Hydrating Barrier Repair Combo

₹1589
View →

Data & Sources

All product data pulled directly from dotandkey.com on Apr 17, 2026. Prices, availability, and product listings reflect the brand's own e-commerce feed. Editorial verdicts, pros, and cons reflect our team's independent testing and research. We have no paid relationship with Dot & Key. Product links are outbound to the brand's store.