Brand Profile

World of Asaya

"Smaller range, sharper focus, premium Indian skincare done right."

Founded 2022 · Mumbai, India · Data refreshed Apr 17, 2026

4.1

Rating

34

Products

₹509

Median

Our Verdict

Asaya keeps the catalogue tight and the formulations intentional. The serums and sunscreens punch above their price point, and the brand avoids the trap of launching 50 products in year one. Still early days, so the range has gaps, but what exists is well-made. Worth watching.


Popular World of Asaya Products

World of Asaya best sellers by category


What Works

  • + Focused product range with no filler SKUs
  • + Strong serum formulations with good textures
  • + Sunscreen lineup is competitive with established players
  • + Clean ingredient lists without unnecessary fragrance

Where They Fall Short

  • · Limited range means gaps in basic categories
  • · Newer brand with less long-term track record
  • · Distribution is thin outside major online platforms

34

Total products

34

Currently in stock

₹254 – ₹1599

Price range

5

Categories covered


The Full Catalogue

Every product World of Asaya sells.

Pulled directly from worldofasaya.com. Prices in INR. Out-of-stock items shown but de-emphasised.

Data & Sources

All product data pulled directly from worldofasaya.com on Apr 17, 2026. Prices, availability, and product listings reflect the brand's own e-commerce feed. Editorial verdicts, pros, and cons reflect our team's independent testing and research. We have no paid relationship with World of Asaya. Product links are outbound to the brand's store.